About me


Daniela Luna is an Argentinian artist, curator, art dealer and cultural promoter, founder of the mythical APPETITE, contemporary art gallery from Buenos Aires, the party and underground club WarClub, the concept store and art space Tanto Deseo, dedicated to art and design based on sex and desire as main concepts, as well as other projects.

She fastly became famous for putting into the map many new artists, for her openings and wild parties, as well as for her personal style and the originality of all APPETITE presentations. As described by New York Times, “Appetite, an irreverent, punk-inflected gallery in San Telmo started by Daniela Luna, a feisty 30-year-old known for her shrewd eye and cool parties.”

In 2008 APPETITE became the first Argentinian gallery to be invited to the Frieze Art Fair in London, and her booth was one of the most talked about in that year’s international press. Some of her parties and events are legendary, and her work in general has been featured by media like New York Times, Time Out, CNN, Rolling Stone, Nylon, Black Book, and many international press, as well as amply followed by the local media.